Can you imagine anyone not having email? I guess ‘No’. Our lives revolve around emails. You open your mailbox in the morning and you are bombarded with ‘n’ number of emails. Emails have become a inevitable part of our lives. More than 34% of the people worldwide use email. You can imagine how important role email plays in our life. And because of this role Email Marketing has gained so much popularity and is used by almost every business.
Email marketing is a very personal way of reaching your target customers. It is a vibrant and powerful way to connect with people. In this article we have listed down the importance of Email Marketing.
Creating a Connection through Constant communication
Email is the best way to stay connected and create a connection between two parties through contacting a database on a regular basis. It not only enables a business to build a relationship with their customers and help keep products and services fresh in their minds, but it helps build an audience in a crowded market.
So, if you get a mail from your favorite store stating a Season Ending Sale, with Flat 50 % off. What do you do? I guess you immediately click on the mailer and it lands you to the website page. That’s what the power of email marketing is. You can imagine how many people seeing the mailer will visit the website and in turn you can calculate how much traffic the website will get. That’s how email marketing helps businesses to generate leads by sharing valuable content.
At the end of the day, a businessman wants sales. Email marketing is one of the best channel to help you increase sales when implemented properly. If you receive a mailer with a discount coupon you automatically visit the website to buy something. Or if you want to go to a particular concert and suddenly you receive a mail to buy the tickets for that concert, you will automatically land up in the website and buy the tickets. That’s how email marketing helps in generating sales.
Compared to other marketing mediums Email Marketing is easy, effective, and inexpensive. It allows business owners to reach a large number of consumers at a meager rate.
Customizable and Personalized
One best thing about email marketing is that it enables marketers to create personal experiences that speak directly to the consumer in personalized way, which is not possible with other marketing channels and avenues.
If you want to learn the best practices of Email Marketing then join this Email Marketing Session.
Register here: https://goo.gl/zLSxcb