3 Day Digital Marketing Hands-on Training Workshop
ID: 46823

3 Day Digital Marketing Hands-on Training Workshop

Fri 9th Jun 2017 - Sat 17th Jun 2017 10:00 AM - 06:00 PM WeBind, Mumbai
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3 Day Digital Marketing Hands-on Training Workshop

Overview

3 Days of Hands on Training on Digital Marketing by Mr. Hitesh Rajwani, Head at Social Samosa.

Dates: 09, 10 & 17th June 2017. (Friday, Saturday & Saturday)

Venue: Fazlani Altius Business School - Near Saki Naka Metro Stn

Registration Fees - 3500/- 

Early Bird Disocunt - 3000/- 

Curriculum:
Day 1
1. Introduction to Digital Marketing

Why Digital Marketing
Different channels for Digital Marketing
Strategies for Digital Marketing
Case study on setting up a digital Plan

2. SEO (Search Engine Optimization)

Search Engine Algorithms
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
Using tools and competitor analysis to find the keywords to optimize the website
ON-page
Off-Page

Day 2
3. SEM (Search Engine Marketing)

SEM Overview
Google Adword
Pay per click
Strategizing PPC campaigns
Market Analysis
4. SMM (Social Media Marketing)

Why Social Marketing
Social media advantages & other touchpoints
Selling on social media and content formats
Facebook
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
Instagram
Why We Need Instagram – And a different approach as compared to Facebook!
How to grow on Instagram organically
Advertising On Instagram – Running Ads & Understanding Ad Formats
How to become an Instagram influencer
Content Marketing

Day 3

5. Email Campaigns
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp and Zoho Campaign
How to develop an email list
6. Web Analytics

What is Digital Analytics?
Understand the Web Analytics Process
Google Analytics
Google Tag Manager
Understand how Google Analytics and Google Tag Manager can be used for better understanding of Consumer Behavior

Who should attend:

  • Students, want to build their career in SEO or Digital Marketing industry.
  • Freelancers, want to work on Digital Marketing projects, independently.
  • Working professionals, want to make their career in SEO or Digital Marketing industry.
  • Small or local business owners, want to implement digital strategies on their websites.
  • Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing.


On the 3rd day, you will get access to interview preparation kit & Mock Interview round with our Expert trainer.
Address:
Fazlani Altis Business School
Boomerang, 3rd Floor, B-Wing, Unit No. 301/ 302, Near Chandivali Studio, Chandivali Farm Road, Chandivali, Andheri (East), Mumbai, Maharashtra 400072

Contact Details for Workshop:

Phone: +918879163528

Email: connect@webind.in

Location
3 Day Digital Marketing Hands-on Training Workshop
WeBind, CST NO. 170 & 4081, Lal Bahadur Shastri Marg, Nityanand Nagar, Ghatkopar West,
Mumbai, Maharashtra, India (get direction)
other website (tickets, registration, more...)
webind.in Click Here
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