Leaders learn the technical skills required for career success, often overlooking the importance of conversation and rapport building skills. The ability to talk easily with anyone is a learned skill, not a personality trait. Acquiring it will help develop rapport within organizations, with peers in the marketplace, with customers and clients, and liaisons in the community at large, leaving a positive impression that lasts longer than an exchange of business cards. In the competitive world of business more emphasis is placed on developing personal business relationships than has been expected in the past. The individual who avoids opportunities to meet new people or whose conversation is frozen by these meetings will limit themselves professionally as well as personally.